This program prepares students in the design, creation and implementation of advertising campaigns, as well as marketing design. The contents examine the graphic, typographic, photographic and audio/video elements of advertising with supportive advertising copy. Also covered are the development of marketing and advertising campaigns, the roles of e-commerce, branding, project management, media planning, and consumer behavior. Through comprehensive coursework and instruction by industry professionals, students can learn the skills necessary to succeed in various areas of advertising and design.
